The board game market is small, very small. I am well aware of this and yet I still want to try and make a career out of being a board game designer and publisher. What I concluded very early in this process was that I need to think bigger. I need to think of ways that can grow the hobby and bring in as many people as possible. I need to think of different games I can design for all kinds of potential fans. The ideas I get might be crazy and total garbage, but at least I am thinking big.
Before board games came along, I normally kept my scope of thought to my immediate sphere of influence, aka not very big.
The project that is building a board game company has forced me to think bigger and think about others that are currently outside my scope of influence. I now look at the outreach, marketing and advertising projects of other companies and organizations in a different way. There is a lot to learn from the ways other people and organizations reach out to new customers. I can’t look into the future and know what this change in the way I think means in the long run, but what I can tell you now is that I find myself more willing to take the time to hear more points of view when it comes to board games and other topics outside of board games.
I do this because I know that the games we make will need to appeal to a wider audience and their opinions matter. This ins’t just about making the games I want to make. This is about making games for the people that want games that don’t know they want games. Of course, I will still design games that I want to play and I will make games for the fully immersed hobby gamer, but there are a lot of people out there who have yet to be exposed to a game that is right for them and I need to think bigger in order to get the awesomeness that is board games to their table.
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